Raphael Basckin

ECD, London

Here are ten of my favourite projects.


Mentos Mentors

Isn’t it weird how weird it feels to start talking to a stranger? Offering someone a Mentos always starts a conversation, but for this global campaign to teach adults to reconnect, we called in some teeny, tiny experts. We even designed a special range of candies, available now.

Client: Mentos Global
Barclaycard Payments

The payment part is just the start of what Barclaycard Payments can do for your small business. 
So we put the payment part of the film at the start of the film.

And left the rest to the philosophers. 

Client: Barclays and BarclayCard. 
Asahi

To bring the taste of Asahi Superdry to life in the minds of European beer drinkers, our campaign reminded them Japan has a long heritage of improving Western things little by little, until they become something new entirely.  

Client: Asahi


Before Alexa

At the 2020 Superbowl, we helped Amazon answer a question everyone's wondered at some point:

What was life like before Alexa?


Client: Amazon

Prime Video

Amazon Prime makes great shows. And we all know that great shows pull you in, episode by episode until before you know it, you’re not just watching them -you’re becoming them. 

Client: Amazon
Amazon Softlines

Amazon doesn’t just sell things you need. With new lines in home and fashion, it’s the destination for things you want too. And you know how when you really want something you see yourself with it? And the You you see is the you You wish you were? That’s what this is. With power ballads.

Client: Amazon
Uniqlo LifeWear SS

Uniqlo’s Spring Summer Collection of LifeWear was engineered to make movement more comfortable than ever. We collaborated with Solange Knowles to create ‘Metatronia’, a performance based on everyday movement to showcase the beauty of this simple range of clothes.

Client: Uniqlo
Mentos Rabbit

Mentos NOW Mints are tiny. But, as this film from Benjy Weinstein proves, true love lies in the little things. 

Client: Mentos
The Trillion Dollar Campaign

Robert Mugabe’s ZANU-PF thugs beat its journalists up daily, burned all its trucks and, thanks to hyperinflation, Zimbabwe’s last independent newspaper could barely afford paper. 

So when The Zimbabwean came to us for a campaign to rally South Africans behind it, we turned the medium into the message.

Client: The Zimbabwean 

Huggies

Babies rarely hold down jobs, credit cards or even visit the supermarket on their own. But that doesn’t mean we can’t speak to them like adults.


Client: Huggies